Level B2 General English

Lesson 1

The Power Of Advertisements
広告の力

Making commercials is a difficult business. You need to know your target market as well as the product itself. Commercials can have the greatest impact on a product’s success rate. A great commercial will stay in the minds of the TV viewers for a long time. This is the goal of the advertising.

Humour plays a large part in making a successful commercial. Hamburger shops, car dealerships, furniture stores even medical aid companies have capitalized on using jokes in their advertisements. The jokes can involve a play on words in the ad or sometimes just funny skits. But you can be sure that the next time the TV viewer goes shopping those advertisements will spring to mind and have some influence on purchases.

Most recently, there was a flare up between two countries regarding an ad that used language which is considered rude in one country but funny in the other. Heads of state got involved as one country was adamantly demanding the commercial be pulled from the TV. However, the country who made the commercial refused to on the grounds that it was completely acceptable within their borders. This media exposure really added to the impact of the commercial because people all around the world became interested in watching a video of the commercial on-line.